AMERICAN CANCER SOCIETY
Talking about cancer isn’t easy. But cancer screening can save lives. Visit cancer.org/get-screened for conversation starters, screening guidelines, resources for free and low-cost testing, and more.
During COVID-19, preventative care fell to the wayside. Cancer screening rates dropped dramatically, meaning less people were getting diagnosed with cancer in early stages (when it’s often easier to treat). Researchers projected this would lead to more later-stage diagnoses, and ultimately, more cancer deaths.
As the world’s leading cancer organization, we couldn’t let that happen.
So how do you tell someone to get screened? Big Cancer is easy to ignore. But you know who isn’t? Your own family. They just won’t let up.
Oh, and if you’re reading this, get screened.
The #GetScreened campaign includes a landing page, social content, print, OOH, direct mail, and anything else you can think of. We didn’t take any chances.
The campaign is also bilingual, with almost all materials (including the PSA) created with a Spanish twin. Porque las pruebas de detección del cáncer salvan vidas.
There's a formula to cancer storytelling: darkness then triumph; community, survival, honoring a life.
But there are more stories to tell.
The underserved people and those fighting for them. Systemic barriers and insistent activists. And the reality of a life with cancer.