DELTA AIR LINES
Every year, Delta gives tens of millions of dollars to charities all over the world. Their employees spend thousands of hours volunteering on their days off. And you, the passenger, make it all happen. Just by buying a ticket. We showed up on TVs, in feeds and in seatbacks to let customers know the role they play in moving the world forward.
The city of Atlanta has an underdog complex. We hosted the Olympics, but somehow never make it to the cut of top US cities. So when we made the world stage in February 2017, it was about more than football. It was about proving ourselves.
We all know what happened. But Atlanta, resilient as ever (you know, that whole rising from the ashes thing) was determined to write its own story. The city forged Mercedes-Benz Stadium, a 75k-capacity super dome surpassing any of its kind -- a new home for the Atlanta Falcons. Here, a fresh start for a storied team and their city. And a new hometown partner, Delta Air Lines.
We told the story through the eyes of the city, using none other than its unofficial ambassador, Killer Mike.